A representative for Xbox, owned by Microsoft, urged followers on micro-blogging site Twitter to make the purchase on the firm’s entertainment marketplace Zune, hours after the “Rehab” singer was discovered dead at her London home Saturday.
However, Microsoft executives have now insisted they had no intention of using the troubled star’s death as a marketing ploy. They posted an apology on Twitter, reports dailystar.co.uk.
“Apologies to everyone if our earlier Amy Winehouse ‘download’ tweet seemed purely commercially motivated. Far from the case, we assure you. With Amy W’s passing, the world has lost a huge talent. Our thoughts are with Amy’s family and friends at this very sad time,” they posted.
Winehouse’s Grammy Award-winning “Back to Black” record shot to the top of the iTunes charts with sales of the album increasing 37-fold when the world got to know about her tragic death.