London: More than 50 percent of women in a study confessed that they thought about food more than sex.
Ten percent of those surveyed by the weight loss company Atkins, revealed they would feel guiltier straying from their diet than being unfaithful to their partner.
The most common reason for women in Britain to start a diet is trying to attain "the perfect beach body", while one in seven said they were motivated by cruel taunts over their weight, Daily Mail reported Saturday.
More than a third of respondents said they thought about food and dieting more than they thought about their partner and 54 percent confessed they thought about food more than sex, the newspaper said quoting the study.
A total of 1,290 female dieters across Britain were interviewed about their attitudes to dieting and how it affected their relationships.